What are some examples of customer lifetime value?

Answer by  AnnieS292 (67)

When a store will take a return of an item as long as the price tag is still attached, that store offers customer lifetime value.

Answer by  Derbyboo (442)

Examples are internet food shopping services, credit cards, banks, subscription services software (eg. virus protection). Need to know the average life expectancy of customer, costs to acquire them and how long they will likely use/renew the service offered; must understand how to upsell and capitalize on costs to keep them.