Earth Balance margarines are made with a proprietary blend of expeller pressed oils that support healthy cholesterol levels that are already within normal range. Earth Balance is 100% natural and is rich in Omega 3's, free of GMO's, trans fats, hydrogentated oils and free of artifical ingredients of any kind.
Everything! First off, it contains no dairy, which is awesome for you, and for cows. Second, it has zero trans fats, which often hide in butter substitutes. It also tastes great and cooks just like butter. Love it!
With the marketing names used for this product of Earth and Balance is suggesting that this product is healthy for you and the environment. Consumers today will see those catch phrase and will be drawn to them. A smart consumer will also read the label and determine its fat content.
