What is the point of taking cents off of a price?

Answer by  Blossom9283 (358)

Items costing .99 cents used to be so that store owners knew they were getting the money from the register from clerks, as they would need to go get the penny change. Recently programs such as rolling back is so that the price is lower than the competitors. Lost of stores now have price matching and beating policies.

Answer by  amp2140 (148)

Prices are often psychological. People, including myself place value on the size of the bill they had to use. the difference between $20.01 and $19.99 is very different.