What is glocalisation?

Answer by  manicpanicchick (24)

glocalisation combines the words global and localisation. it is used in marketing terms to put emphasis on the success of a product or a service which is marketed internationally, and that will be more successful if it is adapted to individual localities globally. It means the co-existence or co-presence of globalisation and localisation for product success

Answer by  lcm (132)

Glocalisation is a hybrid word meaning that throughout the whole world - globally - things are being done on a local scale, which can means products and services can be tailored to local needs