Marketing communication mix is made up of four elements, namely: product, price, promotion and distribution. This mix is used in marketing management as a link between buyers and sellers to transact. The basic purpose is to influence the potential buyers by making their decision easier in choosing or selecting the right product.
A marketing communications mix is composed of factors that a compnay uses to achieve its marketing objectives. The mix includes advertising, personal selling, sales promotion, public relations, and direct marketing.
The combination of marketing tools used together to communicate the marketer's message, so as to achieve the marketer's objectives, and to satisfy or send the right message to their intended market.
It's the combination of media and other methods used to communicate a marketing message to a target audience. For example, you might use television commercials, direct mail and newspaper ads.
