Answer by
ShanL (684)
This label was first used in the 1990s for bands like Pearl Jam, Nirvana, Soundgarden, and Stone Temple Pilots. Today, it applies to groups like Muse, MUTEMATH, 1990s, Modest Mouse, Hot Hot Heat, Kings of Leon, Of Montreal, Morningwood, Fisherspooner, Pulp, OK GO, The Shins, The Secret Machines, and Wilco.