Who or what is responsible for the commercialization of a sport?

Answer by  mamaspeak (141)

Media and big company advertising are responsible for the commercialization of a sport. Everywhere you look sports teams or players from a certain sport are seen promoting a product in one way or another. From shaving cream commercials to players on cereal boxes, they are everywhere you look.

Answer by  ilstorreshotmailcom (136)

The commercialization of a sport is dependent on it popularity and participation. The inventor of the sport essentially has to become a sales-person and get players for the sport, create teams, have a regularly scheduled time to play and really get people to participate and that will help the sport gain popularity and a better chance to be commercialized.