Answer by  
                                                                                          GilFinn (2065)
                                                            
                          
                          
                                                          I started using Alberto VO5 products when I lost my job, and had to watch my spending.  The Alberto products were one of the inexpensive brands available, so I tried them.  Now I'm hooked as a matter of value.  The products work as well for me as the more expensive brands. Why spend more for the same thing?