What is the primary cause of customer defection?

Answer by  scooterbug8515 (55)

There are several contributing factors to customer defections. The three main causes for a customer to defect is the prices of the product or service being provided,how the customer is treated by the business or organization and the environment that surrounds the customer. Environment dose not apply so much to service businesses as it does to most others.

Answer by  coolbeans (11)

Poor customer service and quality are the main reasons why customers leave a business. With some many options in any given market place the customer has all the power in a business situation. If they don't feel like they are receiving the service or the best quality they will try other options.

Answer by  JimmyMace (74)

Customers leave because they are fundamentally dissatisfied with what is being offered by the seller - customers ultimately seek satisfaction, and will defect if they are not getting it.

Answer by  ilstorreshotmailcom (136)

Customer defection is primarily related to the fact that customers are dissatisfied with a particular aspect of the company and the company's inability to correct the problem that caused the dissatisfaction.

Answer by  Anonymous

Price Defectors; switch to competitor for lower price. Product Defectors; switch to competitors who offer superior goods and services. Service defectors; switch because of poor customer service. Market Defectors; switch because of relocation or business failure.Technological Defectors; switch to products outside the industry.