Question by  reaz (11)

What is "behavioral segmentation"?

Should I worry about it?


Answer by  Estkileoto (27)

Behavioral segmentation refers to a strategy that marketers use to describe populations so they can influence people more effectively. Marketers divide customers based on behaviour: frequent customers in one category, bargain shoppers in another, and so on, so they can send them personalized spam email or personalized coupons, for example.


Answer by  lgk (2426)

It is a way for marketers to research the behavior of consumers and split them up based on common factors. Wouldn't worry, it is intended to help make improvements.

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