What are the advantages of using a demographic segmentation for assessing reviews of a new product?

Answer by  rightlight (1053)

This is beneficial because it allows a seller to figure out which group of people their new product is selling to when they start an ad campaign.

Answer by  tamarawilhite (17883)

Demographic segmentation when assessing reviews allows you to identify patterns in groups unhappy with the product and those most satisfied with the product. This allows you to target advertising with the demographic most likely to like it or here positive word of mouth for it.

Answer by  foo45 (33)

Demographic segmentation will allow the product review to be customized for a specific target market. Product that are designed to be offered to a specific should be reviewed by that specific age group, but opinions of other age group would also be useful to assess the products effects on them.

Answer by  bmex (91)

Demographic segmentation is especially useful when the target audience is a certain age or age ranges, as well as income considerations. Younger individuals are thought to have higher disposable income whereas older customers may be tighter with their wallets.