What is a "product mix"?

Answer by  BestSuit (62)

A product mix refers to the different lines of products a company offers along with individual products. Within the product mix is a product line which refers to related products such as cell phones, or widgets. So the product mix is all of the product lines a company has to offer.

Answer by  tigerlily787 (33)

A product mix is the total composite of the products offered by a particular organization. It also can be defined as the set of products that a particular seller offers for sale. A product mix includes product lines and individual products. A product mix is made of product lines, which is made of product items.