What is a "designated marketing area"?

Answer by  BrendaG (6111)

The DMA is the area where everyone receives basically the same services. These can include television stations, newspapers, radio stations, and internet. Markets are identified by the largest town. Markets are used in audience measurements done by companies like Nielson Ratings, and companies use the info to reach their audiences.

Answer by  cangel818 (981)

The disignated marketing area (DMA) refers to the areas where the population receives the same, or similar TV and radio stations. There are 210 DMAs in the US. The markets are usually designated by the name of the city that provides local TV coverage. The DMA helps advertisers to target audiences with specific commercials and promotions.