How important is a company slogan?

Answer by  Munawer (365)

Company slogan or motto is as important as a company's logo. It encompasses the company's philosophy and works as a communication tool. It establishes the company's image, brand value, goodwill and tries to extend a bondage between the company and its targeted customers. Slogan must be a strong one which works as a punch line.

Answer by  tamarawilhite (17883)

Slogans are often the key introduction to your company. It needs to include an overview of what you do or provide customers and a reason to buy your product or service. It should also be short enough to fit on a poster or be said in 10 seconds or less.