Would you use a centralized structure for marketing?

Answer by  ilstorreshotmailcom (136)

I believe that centralization works only for administration of a business, marketing should not be limited for any business, it should extend to every possibility in order to hit every market for the business. Limiting the marketing of a business can limit the number of customers/clients and limit the revenue generated for the business.

Answer by  TChapman (110)

Yes, I would use a centralized structure for marketing to ensure the company's image is consistent in all departments and its communication with the public. A strong, streamlined marketing procedures builds trust, brand loyalty and evangelists if marketing collateral meets consumers' expectations.

Answer by  tamarawilhite (17883)

A centralized structure for marketing allows a successful communication method and distribution network to be reused over and over again.