What does "synergy" mean in advertising?

Answer by  Shakira33 (23)

Overview. In marketing synergy, is a great plan to achieve set goals. It involves going out and letting people know what you intend to do or achieve. These people may be potential customers or clients The plan has to be effectively planned and centered to the specific 'client' and not just anybody.

Answer by  LeahMarie (6)

In this context, synergy implies the positive outcome (i.e. revenue) that occurs when several media outlets are used to promote a product rather than relying on only one.