What are some tips on how to develop a makeup line?

Answer by  nursepractitionerlisa (793)

Make sure you do market surveys. See what it is the consumer wants and deliver it. Consider a niche line -something that nobody else does. Maybe a distributer for an existing line is an option for you too.

Answer by  MariaMayhem (87)

Choosing the products that you want to sell would be a good place to start in developing a makeup line. Also, remember that this is your line. Choose colors, products and formulas that appeal to you. Another good step would be to create an idea of how you want to represent your line. Design, advertising, and packaging fit into this.

Answer by  cimbr916 (34)

Know your products demographic. As far as the development of the products pigment, wearability, and durability are key. You need multiple options, for example a large and unique color palette, and multi use products. Search out raw materials vendors and experiment with your products to find the best formulations. Test them out and make sure the quality is high.

Answer by  JenT (166)

You may want to start by determining what makeup lines already exist in the marketplace and speaking with consumers to find out what they want done differently. Create samples and test out the product on others. Ask for their feedback on the makeup, as well as the packaging.

Answer by  AstroWiki (113)

Carefully follow color trends that are projected for the following year- developing products takes a long time so you want them to look current. Also, choose a particular customer to market to- eco-conscious moms, trend-setting color lovers, busy professionals who need matched sets, etc. Creating targeted products, instead of selling generic items, will win you devoted fans.

Answer by  Judeeeds (92)

Seek out a chemist that offers "private labeling" or make up your own formula and take it to a package designer. Be prepared to offer sampling to the public. Private labeling companies offer the best alternative; however, it is a costly venture. Start with word of mouth advertising and samples.

Answer by  walter80 (409)

Natural ingredients are a growing trend in makeup lines so it would be worth looking into this. Packaging is also very important, a clean, modern image would be successful. It may be worth visiting a trade fair to see what is popular at the moment. Consider including shampoo and skin products as well.

Answer by  ritujain (234)

First of all survey about some beauty tips and cosmetics. Try to put some cosmetics of 4 or 5 companies at reasonable prices. Take orders first and then sell your product.