I use the Beach Sexy self tanning lotion from Victoria's Secret, and I have really liked it. It smells great, and it gives your a gradual, natural glow.
if you want to look natural, dont use the self tanning products. you will end up looking rusty or orangy looking. i would suggest getting a spray tan. not very expensive and looks very natural.
The best self-tan ever is made by Mystic Tan, the company that does the sprays at tanning salons. It's $30 a can but worth it. Sprays evenly and looks natural
Use any of the products by neutrogena they are pretty good but the best tanning is basically natural. Go sit in the sun and play around and put sunscreen.So that will be best.