you must remove the recoil assembly. After doing so remove the rope. Rewind by hand in the direction the rope pulls until it wont go any further. Allow it to back up until the rope holes are aligned. Reinstall the rope. When you release tension the rope will be rewound.
Disassemble the pull housing, the cord should wrap around a hub which connects to the motor shaft, there may also be a return spring, this may need to be replaced.