Is Blanton's the best whiskey?
Is Cadbury's chocolate made with a special recipe?
Is instant brown rice as nutritious as the long-cooking kind?
Is the Newman's Own line of products organic?
What do I do when my rabbits bite each other?
What is the best decaf coffee?
Where did the "pork chops and applesauce" thing come from?
It doesn't seem to be the choice of people with taste.
The product is named to imply that professional coffee tasters chose it. Consumers are highly motivated by what they believe to be a majority opinion.
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