What is societal marketing concept?

Answer by  TJenkins602 (656)

The societal marketing concept is the idea that a company should make its business decisions with the consideration of the desires of the consumer. The company should also consider its own requirements and the long term interests of the society. The object is to provide value in a way that helps society.

Answer by  phrogi (79)

A societal marketing concept is the development of an idea based on the social market place. This construct is used by businesses wanting to infiltrate social networking and other types of media to further their customer base. However, this concept is based off of person to person contact and word of mouth services.

Answer by  vijiraja (14)

A company should have a marketing decision which satisfies the clients expectations, the company's values and requirements and most importantly the social responsibility. If all of the above is met it is called Societal marketing concept.

Answer by  asanson (253)

Societal marketing looks at the overall impact of a company marketing on a society. It is marketing because it tries to understand customer preference and what the company can do, but it considers the long term impact of a company on its customers.

Answer by  trigonometry (668)

Means to base your marketing not only on customers wishes and your companies aims, but also on needs of the society. Typical example would be to adress environmental issues.

Answer by  johnresa (2455)

It is when a company makes marketing decisions based on the wants and needs of the consumer. They also look at the best interest of the society in the long run.

Answer by  TJenkins602 (656)

Societal marketing concept is the concept that business would make good progress by putting the desires of the consumers, the requirements of the company and the long term interests of society in consideration.

Answer by  Shakira33 (23)

It's the concept of involving socializing as you do marketing. It's whereby you get to the field and make friends yet you are still marketing something to the people you are meeting. This is done only when one is out in the field and an active worker is needed for this.