What is a "target market?"

Answer by  idiotjones (705)

Target markets are the demographic that a business attempts to appeal to when selling a product or service. As much information as possible is gathered about a population and a representative profile is developed. Target marketers utilize this information to sell to this group.

Answer by  HCShopper (105)

A target market is the group of people that your business or product will appeal to the most. This group is who you should market to the most as well.