I believe it's SWOT... strengths, weaknesses, opportunities and threats. Identifying what your good at and what can happen with threats from outside competitors. The internal and the external of a business.
It's "swot". Strengths, Weaknesses, Opportunities, and Threats. Looking at your business from a internal and external viewpoint. Evaluating your goods and bads, internal. And Opportunities and threats are external.
It is an outdated tool that provides very little help to businesses. It gets caught in theory and has no real world attractiveness. It is too simplistic giving some analysis in too broad of a scope and thus provides no help.
SWOT - Stands for Strengths, Weaknesses, Opportunities and Threats. Strenghts and Weanesses are generally thought to be internal factors while Opportunities and Threats are external factors.